Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 94 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice.
A professional website is necessary for your online advertising campaigns to be successful. So, if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!