Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. That’s why these sites are quickly becoming some of the best ways to advertise online.
Social media is a great place to advertise because there are so many consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media.
You can also use social media platforms to run advertisements for your company.
Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.
For example, if you operate a garage door company, you may use social media to target users within your service area. Your garage door advertising campaign may go even further, focusing on the demographics of your target audience, like marriage status, age, and gender, to build a better ad.
One of the biggest advantages of using social media for advertising is the relatively low cost.
In fact, fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising — so if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider