If your paid advertising strategy already includes the above Internet advertising strategies, don’t worry. There are other effective advertising strategies your company can take advantage of, which can help push you ahead of competitors and increase your revenue.
Three of the best online advertising strategies for businesses looking to get creative include:
Geofencing advertising is one of the best online advertising methods for companies looking to target competitors, top talent, high-value leads, and local shoppers. With geofencing, your business creates a virtual fence around a specific area, like a college campus, competitor location, or conference center.
When someone enters this fence, they get added to a remarketing audience.
Your company can then remarket to these users, which can help build their brand awareness, guide their next shopping trip, or influence who their company requests quotes or proposals from next quarter.
This Internet advertising strategy offers your business a new, innovative, and effective way to reach your target audience. That’s why it’s worth checking out because it could help your company secure that next lead, move those customers away from competitors, or hire that passive candidate.
For eCommerce companies, Amazon is one of the best ways to advertise online — it’s also the third most popular ad platform, behind Google and Facebook. With Amazon Advertising, your business can promote your products and brand in Amazon search results, product pages, and more.
Even if your business doesn’t operate in the eCommerce sector, you can take advantage of Amazon ads. You can advertise on not only Amazon but also Amazon-owned sites, like IMDb, to build brand awareness.
With more than 50 percent of product searches starting on Amazon (instead of Google), it’s worth considering the potential positive impact of this Internet advertising strategy on your business and bottom line.
Need help getting started? THE COMPANY is a trusted Amazon ad agency.
Influencer marketing is another effective advertising strategy. In fact, influencer marketing offers an average ROI of $6.50 for every $1 invested. Companies of all sizes, from big brands to small startups, use influencer marketing to create brand awareness, build user trust, and generate sales.
Besides partnering with an influencer and having them promote your brand, products, or services on their dedicated channels, you can also integrate influencers into your advertising campaigns. Your ads, for example, can feature your influencer.
Brands, like The Hershey Company, have used this strategy with success.
The Hershey Company partnered with several influencers to promote its Hot Cocoa Kisses on YouTube. In addition to the influencers promoting the product on their channels, The Hershey Company also launched a paid ad campaign on YouTube, which advertised the influencers’ Hot Cocoa Kisses content.
The campaign was a massive success, generating the following results:
12 percent increase in purchase intent
551% increase in searches
$9+ million in retail sales
Results like these are why influencer marketing is quickly becoming one of the best online advertising strategies. Get ahead of the curve and start experimenting with influencer marketing and advertising in your business.
How to select the best online advertising strategies for your business
With all these available advertising strategies, it can be difficult to figure out which are the best fit for your company and budget.
For example, if you’re a smaller business with a relatively low marketing budget, you may want to start with low-cost options that you can do in-house, like social media, SEO, and email marketing campaigns.
If you have more flexibility, however, we recommend using as many of these strategies as possible to create a comprehensive strategy. When you utilize multiple approaches, you’ll be able to reach more consumers than if you only used one.
As a baseline, you’ll want to make sure your website is designed to generate conversions.
You can throw tons of money into SEO and PPC, but if your website isn’t professional and user-friendly, you’re unlikely to get the results you want. Users need to find your site, but once they get there, they also need to be able to find the information they need to become customers or clients.
As you grow your strategy, the biggest advantage of online advertising is that it’s easy to monitor and improve your campaigns. With all the effective advertising strategies on this page, it’s easy to see your return on investment and make adjustments to improve your ROI moving forward.
Online advertising services from THE COMPANY
THE COMPANY is a full-service digital marketing company that specializes in online advertising. We can help you figure out which Internet advertising strategies are best for your business.
When you work with us, we’ll create a unique plan that fits your business. You can take care of your business while we take care of generating new leads.
Not sure which strategies are right for your business?