SEO

Your website can be a great marketing tool — but only if your potential customers can find it.

The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services.

SEO involves incorporating keywords related to your products or services on your site so that when users search those keywords in search engines like Google, relevant pages appear in results.

You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching  for, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.

You can improve your site’s SEO by publishing original content around your target keywords, as well as earning links from other authoritative sites online. With the right strategy, you have the potential to improve your rankings, gain more traffic, and generate more leads and conversions.

The goal of SEO is to get your website to the top of the first page of results. Ideally, you want to be in the top three positions because they earn the majority of clicks. In fact, the top three results earn 35 percent of the clicks on desktop and 31 percent on mobile.

SEO is a great tool to help advertise your business to potential customers. Investing in SEO can boost your exposure, foot traffic, and conversion rate. It takes time, but the results can be well worth it for your business.